THE BIRTH OF THE TANDEM PROJECT (2013 | 2014)
At the start of 2014, ChristelH approached designer and exhibition curator Laura Lay - owner of He Made She Made Gallery [HMSM] - to enquire about the possibility of using her venue for a collaborative exhibition project. Lay’s shared enthusiasm and passion for promoting collaborations resulted in a partnership between ChristelH and HMSM to create The Tandem Project - an initiative focused on promoting Australian designers and collaborative practice.
The partnership organically evolved as we discovered that our skill sets complemented each other, enabling us to navigate efficiently throughout the weeks leading up to the exhibition. From sourcing venues, organising catering and logistics, through to coordinating the designers and arranging marketing and media content; the final result was a successful opening launch followed by an intimate Q&A event hosted by Indesign Media. Big thanks to all the support and help from our sponsors and designers.
WHO IS HE MADE SHE MADE?
He Made She Made aims to showcase, represent and promote the work of Australian creatives within the realm of art and design. Established in 2011 by Sydney designers and art devotees Patrick Chambers and Laura Lay, He Made She Made is known for its discovery of bold and experimental design-art. Like many of the artists it fosters, the gallery takes a young and dynamic approach, primarily following its own aesthetic. We exhibit unique and limited edition works both by emerging and established artists and designers.
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